Saint Ernie - is an Australian-based luxury dog accessories brand with delivery across the U.S. and Australia. Saint Ernie birthed the mission to provide premium-quality and custom-designed accessories for pets and their owners alike, blending perfectly into beautifully designed homes.
Their catalog ranges from bespoke beds, crate bumpers, collars, to even branded merchandise.

Objective

In May 2022, Saint Ernie approached us with these main goals. To:

• Build brand awareness,
• Improve visibility in Google search results, and
• Increase organic traffic and clicks.

As a new website, the main challenge was achieving significant growth organically without any form of additional paid promotions.

Our Process and Actions

1. Semantic Analysis and Content Development:

• Conducted a comprehensive semantic analysis, clustering 531 search queries based on product categories.
• Created SEO-optimized meta tags for product and category pages, updating them continuously throughout the project.
• Published internal texts to strengthen the content base of the website and improve its visibility in search engine rankings.

2.‎ Technical Optimization

A detailed technical audit of the Shopify platform revealed critical issues, including:

• Duplicate titles and invalid hreflang annotations.
• Missing alt texts and numerous 4xx errors.

After addressing these challenges and resolving most issues, we achieved these:

• Raised the site’s health score from 7% to 93%, reducing errors from 763 to just 8.
• Enhanced mobile speed, increasing performance from 47/100 to an optimal range.
• Fixed 4xx errors, duplicate meta descriptions, and missing alt attributes.
• Improved internal linking and added missing favicon and canonical tags.

3.‎ External Optimization:

• Wrote and published 14 high-quality articles on relevant platforms, focusing on niche topics like dog beds and crate bumpers.
• Registered the business in 20 reputable directories (e.g., Hotfrog, Mister What), strengthening domain authority and local search presence.

Results

A. SEO Metrics:

• Achieved first-page Google rankings for competitive terms, like “dog crate bumper.”
• Significant growth in organic clicks and impressions in the U.S. and Australian markets.

B. Technical Metrics:

• Site health score: Massive improvement from 7% to 93%.
• Indexing: All pages were fully indexed and optimized for Google.

C. Traffic and Visibility:

• Achieved measurable improvements in search engine positions for targeted keywords.
• Generated organic traffic and reinforced brand credibility, solely through organic SEO, without paid ad campaigns.

Conclusion

Through thorough and targeted SEO strategies, technical optimization, and improved content development, we helped Saint Ernie establish a vibrant digital presence, securing a strong foothold in a competitive market.

This case demonstrates the power of organic SEO in helping new brand achieve a thriving presence in the digital landscape.

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